Types of business proposals (solicited vs. unsolicited) (Intermediate Course)

What Will You Learn?

• Crafting a strong business proposal can open doors to new opportunities, but knowing which kind to write makes all the difference.
• In this lesson, learners explore the two main types of business proposals, solicited and unsolicited, and how to tailor each one for maximum impact. Through practical examples, tips, and a short reflective exercise, you’ll learn how to identify when to use each type, structure your proposal effectively, and communicate value with confidence.
• Whether you’re responding to a client’s Request for Proposal (RFP) or pitching an innovative idea they haven’t asked for yet, this course equips you with the skills to write proposals that persuade, inform, and stand out in any professional setting.
• Key Takeaways:
• Understand the purpose and structure of business proposals.
• Distinguish between solicited and unsolicited proposals.
• Learn how to adapt tone, content, and format for each.
• Apply best practices to write clear, compelling, and results-oriented proposals.